Brand identity for US founders, by Valeria Vinnikova

Valeria Vinnikova — brand identity designer for small businesses across the US
We help businesses grow through clear and memorable visual identity.
Minimal design.
Rich meaning.
Valeria Vinnikova — brand identity designer for small businesses across the US
We help businesses grow through clear and memorable visual identity.
Minimal design.
Rich meaning.
10 years inside Dell and Adidas.
Corporate thinking. Boutique format.
Every mark drawn by hand.
No AI. No templates. Ever.
You work with me directly.
No middlemen. No surprises.
Approach

Corporate strategy and standards.
Personal care and attention.
Both at once.

What's agreed is what you pay.

Fixed price from day one.

Your brand gets my full attention.

Only two projects at a time.

We don't stop until it's right.

Unlimited revisions.

PROJECTS

Nar (Kotor, Montenegro)

Nar is a brunch and bar in the heart of Kotor, designed for slow mornings and vibrant evenings.
The real challenge was creating a brand that feels elegant and distinctive without becoming too formal or overstated. We ended up with a complete visual identity where every detail supports the atmosphere and every touchpoint feels part of the same experience.
Brand Identity
Brand Guidelines
Packaging
Signage
Print Application
Table Experience
Merchandise
Social Media
NAR Brunch Bar branded paper bag, restaurant takeaway packaging design
NAR Brunch Bar branded coffee cups, restaurant brand identity by Leragraphics
NAR Brunch Bar takeaway packaging with custom logo, hospitality branding by Leragraphics
NAR Brunch Bar window signage with brand tagline, hospitality identity design
NAR Brunch Bar takeaway coffee cups, branded packaging by Leragraphics
NAR Brunch Bar brand color palette, warm earth tones for restaurant identity
NAR Brunch Bar branded t-shirt with custom dot pattern, hospitality merch design by Leragraphics
NAR Brunch Bar storefront awning in Kotor, restaurant brand identity by Leragraphics
NAR Brunch Bar table setting with branded napkin, restaurant brand identity in use
View the Full Brand Book

ORION Group (Switzerland)

ORION Group operates across three directions at once: strategy, import, and collectibles. The real challenge was making each sub-brand feel distinct while keeping them clearly part of the same family. We ended up with a full brand universe where every piece belongs.
Brand Identity
Brand Guidelines
Packaging
Stationery
Merchandise
ORION Group logo on Apple Watch face, digital brand application
ORION Group branded greeting card with gradient logo treatment, premium identity design
ORION Group import packaging with sub-brand logo, corporate identity system
ORION Group brand strategy presentation, strategic identity development by Leragraphics
ORION Group illuminated signage on Swiss headquarters, corporate brand identity by Leragraphics
ORION Group brand color palette, bold gradient system for corporate identity
ORION Group branded keychain with brand tagline, corporate identity by Leragraphics
ORION Group corporate stationery system, brand identity case study by Leragraphics
ORION Group employee ID badge with lanyard, corporate brand identity application
View the Full Brand Book

SERVICE PACKAGES

  • All file formats for digital and print
  • Unlimited revisions
  • Custom logo design
  • Primary typeface selection
A strong, distinctive logo that represents your business from day one. Designed by hand, delivered in all formats you'll need.
$1,500 | 5 days

Essential Brand Kit

  • Custom design based on your brand system
  • Mobile responsive layout
  • Basic SEO setup
A landing page built as a natural extension of your brand identity. Same typeface, same palette, same feeling. Minimal, clean and made specifically for you.
from $3,500 | 20 days

Landing Page

  • All file formats for digital and print
  • Unlimited revisions
  • Typography selection
  • Basic usage rules
  • Custom logo design
  • Brand colour palette
A logo is just the beginning. This package gives your brand a consistent visual language so it looks and feels the same everywhere.

Advanced Brand Kit

$3,500 | 10 days
  • Complete brand guidelines
  • Stationery and application design
  • Custom logo design
  • Full brand colour system
  • Typography system
  • All file formats for digital and print
  • Unlimited revisions
A complete brand system for businesses that are ready to show up with full clarity and confidence. Everything in one place, ready to hand to any designer or team.
$6,500 | 20 days

Full Branding

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© Leragraphics 2026

Designed with clarity and care

Minimal Brand Identity Design for US Founders

Leragraphics creates minimal brand identity design for founders, startups and small businesses across the United States. The work is led by Valeria Vinnikova personally.

Brand Identity by Valeria Vinnikova

Each identity is developed personally by Valeria Vinnikova, with direct communication, careful visual direction and a human approach.

Minimal Design with Rich Meaning

Leragraphics works with a quiet, minimal aesthetic where every visual decision has purpose. The studio creates logos, wordmarks and complete brand systems for businesses that value clarity and intention.

Hand Drawn Logo and Brand Identity Design

Every mark is created by hand and developed with intention. Leragraphics does not use AI generated logos or ready made templates.

Branding for Small Businesses, Cafés, Apps and Boutique Brands

Leragraphics works with founders, cafés, restaurants, creative studios, wellness brands, beauty brands, hospitality projects and independent businesses across the US.

Boutique Branding Studio with Personal Care

Leragraphics combines corporate level quality with the care of a personal designer. Clients work directly with Valeria, with no agencies and no middlemen.

Visual Identity That Works in the Real World

A strong brand identity should work beyond a logo. Leragraphics designs visual systems for websites, packaging, menus, signage and digital products that look right in their actual context.

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